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Natal Comfort

buy anna

buy anna

Regular price £149.00 GBP
Regular price Sale price £149.00 GBP
Sale Sold out
Tax included.

The ultimate pregnancy pillow, allowing you to sleep on your stomach in the comfort of your own home.  Making your feel strong & in control, providing instant relief from back and hip pains, creating a carefree & weightless experience.  The only belly pillow you will ever need during pregnancy.

Multi GOLD award winning pregnancy pillow, guaranteeing a better night's sleep.

FOR SOUTH AFRICA, please see our stockists here.

Awards & Recognition

🌟Winner of the Made for Mums Awards 2023 Editors Choice Award

🌟Best Pregnancy Pillow 2023 by National World

🌟GOLD for Best Pregnancy Pillow in Project Baby Awards 2022

🌟GOLD for Best Health & Wellbeing Brand for Parents in Junior Design Awards 2022

🌟Best Pregnancy Pillow 2022 by Red Magazine

🌟Best Pregnancy Pillow 2022 by National World

🌟Best Pregnancy Pillow 2022 by Edinburgh News

🌟GOLD for Innovative Product of the Year in Junior Design Awards 2021


Made from medical-grade, high-quality, antimicrobial, antibacterial, non-flammable closed-cell foam which is Crib 5 Fire/Flame Retardant.  Allowing your bump to be fully cocooned within the curved cut-out centre, while being safe to use in the comfort of your own home.

Covered with two layers of super-soft, breathable cotton-Lycra® fabric-blend - durable, breathable, hammock-like support which bounces back after every use.

Extra-long zips ensure the covers are easy to remove and machine washable.  Compact, easy-to-store and transport, Anna comes with its own calico drawstring bag.

What is in the box

1 Anna Pregnancy Pillow
1 Calico Carrier Bag
1 White Anna Cushion Cover (inner layer)
1 Grey Anna Cushion Cover (outer layer)

Shipping & Returns

FREE SHIPPING for customers across the United Kingdom.

We only sell through third parties from within South Africa.  You can locate your nearest Professional via Where to Buy

For the rest of the world, shipping & estimated delivery times are calculated at check-out.

For more information, visit our Shipping page.


550mm x 700mm x 200mm

Care Instructions

Taking care of Anna is simple and convenient, and every part of your pillow can be easily cleaned.

When not in use, store Anna in it's own calico bag.

Sleeves can be removed and fully opening the long side zups and pulling out the foam inner.

Both covers are machine washable at 30 degrees celsius.

The foam can be wiped clean witha damp cloth, and allowed to dry completely before refitting the covers.

Testing & Certification

• Hardness of, and air flow through infants’ pillows (British Standard 4578)

• Flame Retardants (British Standard 5852)

• Crib 7 Certified (Britsh Standard 7175)

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Customer Reviews

Based on 31 reviews
Victoria Corbett
Love it :)

Such a relief to have no pain from my hips when I lay on my tummy. Super comfy and much needed after a long day :) even though my bump is getting BIIIIIIIIIG, it seems to fit in this pillow :) so, I love it!

Hellen Parra-Flórez
I am genuinely pleased with anna

I am genuinely pleased with anna. Not only is it suitable for front sleeping, but it also works well for side sleeping, which is a big plus. From the start, it's provided both comfort and support and has impressively adapted to my growing bump. The design ensures I don't feel trapped, which makes all the difference. A recommended choice for expecting mothers seeking comfort and flexibility!

honestly the best

i love the anna! not only do i use it for stomach sleeping, i also side sleep without rolling over. it's brought me so much comfort for my growing bump. i'm excited to continue using it throughout my pregnancy.

it's given me so much more than comfort

I've been using anna for 6 months throughout my pregnancy and I honestly don't know what I would have done without it - and I'm not even a stomach sleeper!
It has relieved pain, helped my digestion, and given me good quality sleep - all things I couldn't have done without and I know are helping both me and my little one. Whilst I'm lucky to have had a comfortable pregnancy, I have still found this pillow essential...
- it relieved my lower back pain immediately in the early stages of my second trimester
- it has helped me find other comfortable ways to sleep as soon as my bump started to show, so I have had more and better quality sleep
- it has helped with digestive issues in the later stages. As everything gets more cramped, including my stomach and intestines, lying forward has relieved pressure on my system giving me a bit more space to let everything 'work properly'
I've been recommending to everyone, not just the stomach sleepers!

Yeah it’s good

Bought it for my Mrs and her words were “yeah it’s good”. We’re both getting a better nights sleep now haha